From Prospects to Customers: How to Build Trust with Lead Nurturing in 2023
“Lead nurturing is a process of establishing not just any relationship but “meaningful” relationships loaded with relevant information at each stage of your prospects’ journey. Regardless of what you’re offering, lead nurturing is a crucial component to incorporate into your marketing approach.”
In this blog, we will cover new and innovative ways to build an effective lead-nurturing campaign in 2023 and how it could make your lead-nurturing funnel more effective.
Why do you need a lead nurturing strategy?
Here are a few reasons why organizations require effective lead nurturing campaigns.
- Increased lead conversion rates
- Improved customer retention
- Shortened and increased sales cycles
- Better alignment between marketing and sales teams
- Increased revenue and ROI
- Increased brand awareness
However, did you know integrating Live Chat to your existing CRM can help you build an efficient lead nurturing funnel?
Building an efficient lead nurturing funnel through Live Chat CRM Integration?
We’ll go through step-by-step directions on how to build a lead nurturing funnel using cutting-edge methods and tools like CRM combined with live chat, lead verification, lead churning, data appending.
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Leads enter CRM from multiple sources
The first step in building a lead nurturing funnel is to capture leads from multiple sources such as social media, email marketing, webinars, and lead prospecting via WhatsApp. Once you have captured the leads, you need to enter them into your CRM system for further processing.
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Acknowledge leads ASAP
Acknowledging the lead is critical to building a relationship with them. According to research, reacting to leads within the first three seconds might enhance the possibility that they will become customers. Setting up an automated response system that identifies the lead’s interest and offers them helpful information is crucial.
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Live chat agent filters the authentic leads to your CRM
After the automated response, the next step is to filter credible leads from junk leads. This is where a live chat agent comes in. The live chat agent will analyze the lead’s information and determine whether they are a good fit for your business. If the lead meets the criteria, the agent will enter them into the CRM system for further processing. This improves telemarketing productivity and lowers costs.
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Gets useful leads at the end of the process
As the leads go through the lead nurturing funnel, they will receive targeted messages through various channels such as email, social media, and live chat CRM integration. These messages will be personalized to the lead’s interests and needs, providing them with relevant information about your products and services.
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Live agents instantly respond to unanswered calls
Some leads may not reply to automated messages or may have further inquiries during the lead nurturing process. In such circumstances, having a live representative to answer missed calls is essential. The agent can give the lead the relevant details and answer any queries they may have.
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Agents also reinitiate conversations with cold leads
Not every lead will immediately turn into a customer. Some could need more care, while others might go dormant. Maintaining contact and starting new dialogues with these cold prospects is crucial. The live chat agents can send these leads tailored communications to remind them about your goods and services and give them useful information.
Therefore, by following this process, you can easily design a successful lead nurturing campaign. Livserv can assist you in this regard by providing services such as CRM live chat integration, lead nurturing solutions, and a wide range of novel and innovative strategies.
Mr. Prassanna Kumar is Industry veteran with in-depth experience in managing 24×7 chat agents and different marketing activities. He has experience at growing brands in different industry verticals. You can connect with him at his linkedin profile