{"id":56,"date":"2023-03-22T13:44:20","date_gmt":"2023-03-22T13:44:20","guid":{"rendered":"https:\/\/livserv.com\/blog\/?p=56"},"modified":"2023-03-22T13:44:20","modified_gmt":"2023-03-22T13:44:20","slug":"marketing-with-qr-codes-in-healthcare-to-improve-patient-engagement","status":"publish","type":"post","link":"https:\/\/livserv.com\/blog\/2023\/03\/22\/marketing-with-qr-codes-in-healthcare-to-improve-patient-engagement\/","title":{"rendered":"Marketing With QR Codes In Healthcare To Improve Patient Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most marketing experts put <strong>QR codes <\/strong>as the next big thing for hospital marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have found few healthcare facilities in India use them in interesting ways, prompting the elderly to get varicose vein treatment, or knee cap surgery, women to get mammograms, providing instant online hospital tours, and <strong><em>even linking patients to their Facebook pages<\/em><\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these are integrated with live chat options which significantly increases patient interaction and engagement.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a QR Code And Why Is It Helpful?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quick Response (QR) codes are the easiest way to streamline workflows for your clinicians while also getting targeted communications to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/livserv.com\/Request-for-quote.html\"><em>QR codes<\/em><\/a> in healthcare marketing have enormous potential, believes industry leader <\/span><b><a href=\"https:\/\/www.linkedin.com\/in\/prasanna-kumar-k-6758637\/\"><em>Prasanna Kumar<\/em><\/a> of LivServ<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<blockquote><p><strong><em>Mr. Kumar currently manages 24\/7 chat agents and various marketing activities. He has enormous experience working closely with offline brands across hospitals, educational institutions, and real estate to improve their online presence and connect with their prospects.<\/em><\/strong><\/p><\/blockquote>\n<h4><span style=\"font-weight: 400;\">In my recent interaction with him, Kumar listed out the best use cases of QR codes in healthcare &#8211;\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase in appointment bookings:\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many hospitals put QR codes in newspapers, magazines, and even postcard ads to drive elderly, women to a special appointment page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can interact with conversational AI or a live human agent over a chat window and sign up for required treatment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He estimates about 20 percent of the appointment page&#8217;s traffic now comes from QR codes for a famous healthcare provider in India.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QR codes in healthcare can also broadcast wait times to potential patients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing specialty services\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hospitals can push QR codes for physicians who perform rare or special procedures.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once patients come across any social media campaigns with such QR codes, it will help them explain the expertise of the physician and the value of the procedures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Patients can connect with the doctor directly using live chat options.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Patient education:\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Physicians can make use of QR-enabled sites to redirect specific groups of patients who need regular reminders or more engagement to manage a chronic disease.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Patients can conveniently connect 24\/7 with live experts and upload medical records from time to time for quick analysis in near real-time by doctors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture patient testimonials\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using QR codes, hospitals can link users to their social media channels &#8211; Google reviews, Facebook, or YouTube to read comments and watch videos of patients describing their experiences with the facility.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A live chat option present alongside will prompt users to talk to the hospital directly to inquire about specific inquiries.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Any Marketing Effort Comes With A Catch, Get Help From Livserv<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your goal must not be to simply send users to your website or service page. Marketing with QR code-driven traffic, especially in healthcare should redirect to a real person for genuine interaction and engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Livserv can help you in this regard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We offer 24\/7 live interaction &amp; patient engagement services along with conversational AI to handle most commonly asked queries or manage appointments. <em><strong>Our chat modules can be integrated into any website or social media channel like a Facebook messenger (Meta) or WhatsApp messenger.<\/strong>\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">When marketing online, it is believed to always be there where your clients are for maximum reach and conversion. However, many hospitals find it difficult to handle high incoming traffic with repeated queries.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Here is where Livserv is proven powerful.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our conversational AI filters lead &amp; 24\/7 live human agents prospects lead for you so that your front desk manages only the most potential leads for instant conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through Livserv<strong><em> live chat transfer &amp; call connect feature<\/em><\/strong>, your front desk team can engage with genuine patients while they are still online. This saves you a lot of time and lets them concentrate on core activities.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QR codes can help in marketing any hospital services or medical treatment camps. It also provides unprecedented ability to track which ads are actually capturing patients&#8217; attention, and generating web traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us know what you think of QR codes in medicine. How was your latest experience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can truly revolutionalize your healthcare marketing with QR codes and Livserv\u2019s live 24\/7 interaction support.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most marketing experts put QR codes as the next big thing for hospital marketing.\u00a0 I have found few healthcare facilities in India use them in interesting ways, prompting the elderly to get varicose vein treatment, or knee cap surgery, women&hellip; <a href=\"https:\/\/livserv.com\/blog\/2023\/03\/22\/marketing-with-qr-codes-in-healthcare-to-improve-patient-engagement\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,3,4,49,48,50,51,52,53,54,55,56,57,58,59],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-24-7-live-chat-agent","tag-24-7-live-chat-benefits","tag-24x7-chat-agents","tag-ai-chat-bot-ai-chat-bot","tag-benefits-24-7-live-chat-agent","tag-best-live-chat-platforms-best-live-chat-platforms","tag-chat-module-for-website-chat-module-for-website","tag-crm-integration-crm-integration","tag-crm-integration-with-chat-crm-integration-with-chat","tag-customer-chat-chat-service-customer-chat-chat-service","tag-integrate-chatbot-in-website-integrate-chatbot-in-website","tag-integrating-chat-with-crm-integrating-chat-with-crm","tag-live-chat-online-website-live-chat-online-website","tag-pre-sales-chat-service-pre-sales-chat-service","tag-strategic-presales-processes-strategic-presales-processes"],"_links":{"self":[{"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":15,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":212,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/media\/211"}],"wp:attachment":[{"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livserv.com\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}