Most marketing experts put QR codes as the next big thing for hospital marketing.
I have found few healthcare facilities in India use them in interesting ways, prompting the elderly to get varicose vein treatment, or knee cap surgery, women to get mammograms, providing instant online hospital tours, and even linking patients to their Facebook pages.
All these are integrated with live chat options which significantly increases patient interaction and engagement.
What is a QR Code And Why Is It Helpful?
Quick Response (QR) codes are the easiest way to streamline workflows for your clinicians while also getting targeted communications to you.
QR codes in healthcare marketing have enormous potential, believes industry leader Prasanna Kumar of LivServ.
Mr. Kumar currently manages 24/7 chat agents and various marketing activities. He has enormous experience working closely with offline brands across hospitals, educational institutions, and real estate to improve their online presence and connect with their prospects.
In my recent interaction with him, Kumar listed out the best use cases of QR codes in healthcare –
- Increase in appointment bookings:
- Many hospitals put QR codes in newspapers, magazines, and even postcard ads to drive elderly, women to a special appointment page.
- They can interact with conversational AI or a live human agent over a chat window and sign up for required treatment.
- He estimates about 20 percent of the appointment page’s traffic now comes from QR codes for a famous healthcare provider in India.
- QR codes in healthcare can also broadcast wait times to potential patients.
- Marketing specialty services
- Hospitals can push QR codes for physicians who perform rare or special procedures.
- Once patients come across any social media campaigns with such QR codes, it will help them explain the expertise of the physician and the value of the procedures.
- Patients can connect with the doctor directly using live chat options.
- Patient education:
- Physicians can make use of QR-enabled sites to redirect specific groups of patients who need regular reminders or more engagement to manage a chronic disease.
- Patients can conveniently connect 24/7 with live experts and upload medical records from time to time for quick analysis in near real-time by doctors.
- Capture patient testimonials
- Using QR codes, hospitals can link users to their social media channels – Google reviews, Facebook, or YouTube to read comments and watch videos of patients describing their experiences with the facility.
- A live chat option present alongside will prompt users to talk to the hospital directly to inquire about specific inquiries.
Any Marketing Effort Comes With A Catch, Get Help From Livserv
Your goal must not be to simply send users to your website or service page. Marketing with QR code-driven traffic, especially in healthcare should redirect to a real person for genuine interaction and engagement.
Livserv can help you in this regard.
We offer 24/7 live interaction & patient engagement services along with conversational AI to handle most commonly asked queries or manage appointments. Our chat modules can be integrated into any website or social media channel like a Facebook messenger (Meta) or WhatsApp messenger.
When marketing online, it is believed to always be there where your clients are for maximum reach and conversion. However, many hospitals find it difficult to handle high incoming traffic with repeated queries.
Here is where Livserv is proven powerful.
Our conversational AI filters lead & 24/7 live human agents prospects lead for you so that your front desk manages only the most potential leads for instant conversion.
Through Livserv live chat transfer & call connect feature, your front desk team can engage with genuine patients while they are still online. This saves you a lot of time and lets them concentrate on core activities.
QR codes can help in marketing any hospital services or medical treatment camps. It also provides unprecedented ability to track which ads are actually capturing patients’ attention, and generating web traffic.
Let us know what you think of QR codes in medicine. How was your latest experience?
You can truly revolutionalize your healthcare marketing with QR codes and Livserv’s live 24/7 interaction support.