Integrating live chat with your business website or social media channels can help businesses in more than one way. It can increase engagement, improve customer satisfaction, and enhance customer experience.
However, it is also crucial for businesses to work on customer targeting and retention. Managing customer interactions using CRM software or Customer Relation Management is one way.
CRM-based marketing that relied on traditional email marketing and SMS marketing is now getting replaced with sharing URL links via WhatsApp messages (or any other media like QR codes) that would redirect your customers to a live chat webpage.
Here a live chat agent is available 24/7 who will interact and engage with customers as per the business objective without businesses even worrying about having a website!
It provides a complete view of customers and can help in automating communication. And when businesses combine live chat with CRM, they can retain customers with 2x efficiency because only the most potential lead data is sent to your CRM while the rest is filtered out.
Let’s see how you can get the most out of integrating LivServ chat with CRM.
LivServ chat can be integrated easily into any popular CRM like Hubspot, ZohoCRM, Salesforce, and more. After integration,
- There will be visitors to the website. And whenever they have any queries, they can connect with the live chat available on the website.
- Now once the conversion is complete, LivServ will filter out the potential leads from all the other data.
- For example, sometimes, people stumble upon the live chat feature or even the website by mistake, and they are not really thinking about the product or service.
- Then there are people that are actually contemplating connecting with the business.
- The latter is the potential leads for the business, while the former produces data that is not useful for the company.
- LivServ will filter out these prospects from the rest of the leads and transfer the data from these chat sessions to CRM. The other unqualified leads are stored in your Livserv user dashboard.
- After that, the client can use the most potential lead data for further marketing and sales strategies.
Now for sectors like healthcare and real estate, there are always inquiries of thousands. And out of these inquiries, only a select few are actually useful. So, it doesn’t make sense to store all that data in CRM.
Moreover, Livserv saves considerable time and reduces costs in the process while enhancing the scope for customer targeting!
Start your 14-day free trial with us today.
integrating CRM with the hybrid model of chatbots and human agents like that of LivServ strives to customer service and sales and reduce errors due to delay and lack of personalized attention
Mr. Prassanna Kumar is Industry veteran with in-depth experience in managing 24×7 chat agents and different marketing activities. He has experience at growing brands in different industry verticals. You can connect with him at his linkedin profile